“My Father Was a Mad Man”
My father was a jingle writer, spinning the fervent claims of advertisers, from Ford cars to Flintstone vitamins, into catchy commercial music. Even today, a half-century after Mad Men ruled New York, lines from his compositions rise up randomly in my memory and stick there stubbornly. “Little girls have pretty curls, but I like Oreos.” “Chipsters, the hip chip, with a taste that’s like today.” And the lyric that’s particularly hard to erase from my mental mixtape: “You’re not getting older, you’re getting better.” He wrote that jingle for Clairol, and even at 17, I saw it for what it was: a cynical enticement to buy hair dye. . . .